This Tuesday in Beer!

In today’s email:

• Beer Quirky Fact - Beer and straws?

• Beer Meme - Today’s beer meme!

• Beer News - Oktoberfest, Hulk Hogan, and more!

• Our Beer Snippet - Magnesium and beer?

• Beer of the Day - Irish Red Ale… daaamn!

Don’t forget to visit our website to read more about beer and everything else:

In the news:

• Anheuser-Busch InBev (A-B) is getting ready to launch a new non-alcoholic beer offering: Michelob Ultra Zero. Michelob Ultra Zero is set to hit retail shelves nationwide in January 2025, available in 12-packs of 12 oz. cans. Six-packs of 12 oz. bottles are expected to be released by March 2025.

• Non-alcoholic beer is getting even more popular - even at Oktoberfest, NA beer is available at 16 out of 18 stands! In fact, the first alcohol-free beer garden opened this year in Munich. Most customers don’t care about that - they only want to know that what they are tasting is as good as traditional beers with alcohol. At Weihenstephan, the oldest brewery, founded in 1040 by

  Benedictine monks, non-alcoholic wheat beer, and lager now make up 10% of the volume.

• The bestselling beers in the US - Bud Light still leads the charts, followed closely by Corona Extra. The list also includes Modelo Especial, Michelob Ultra, Coors Light, Miller Lite, Budweiser, Busch Light, Natural Light, and Heineken Original. The Midwest loves beer more than any other region, while people on the West Coast really LOVE Modelo Especial.

  

  Americans really love their beer!

• Hulk Hogan’s beer hits the shelves in Alabama! After successful launches in states like Wisconsin—where Real American Beer broke into the top 5 in beer sales this past August—Alabama has become the 13th state to join the national expansion since the brand's debut just three months ago. In the coming weeks, Real American Beer will be available at leading Alabama retailers, bars, and restaurants, including Kroger, Meijer, Walmart, and others.

Our Beer Snippet - Learn More About Beer!

Magnesium in beer might sound surprising, but it's a key mineral that plays a role in the brewing process and in your body! Magnesium helps yeast ferment sugars into alcohol and carbon dioxide, which gives beer its fizz and alcohol content. It also affects the flavor, adding a slight bitterness.

Plus, it’s good for you—magnesium supports muscle function, heart health, and energy production. While beer isn’t a major source of magnesium (about 21 mg per 12 oz.), it’s still a fun fact to know that a refreshing brew contains this essential mineral! Just drink responsibly!

Beer of The Day! - Irish Red Ale

Irish red ale (Irish: leann dearg), often called red ale or Irish ale, is a type of pale ale made with a moderate amount of kilned malts and roasted barley, which give the beer its distinctive red hue. The alcohol content usually falls between 3.8% and 4.8% ABV, though some craft versions can reach up to 6%.

Irish red ales have a distinct "Irish" flavor, thanks to the roasted barley also found in Irish stouts. Brewed with pale malts, sometimes caramel malts, and roasted or black malt (which gives them their signature color), these beers are dry, making them easy to drink and enjoyable year-round.

The malt takes center stage, providing flavors and aromas of grain and toast, ranging from light to almost burnt, depending on the beer’s color. While a light floral hoppiness can be present, it's not essential. Think of Irish reds as a drier, lower-hopped version of an English bitter, often with a darker hue.

Pair it with shepherd’s pie, a toasted cheese sandwich, or a lamb stew with fries. Of course, listen to Irish music while sipping on it! Cheers!